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Marketing : Concepts And Cases / by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajoy Pandit.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata Mc Graw Hill Publishing, 2006.Edition: 13th edDescription: xxvii, 735 p. : illu. ; 25 cmISBN:
  • 9780070600904
Subject(s): DDC classification:
  • 381 ETZ/M
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