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Marketing :

Etzel, Michael J.

Marketing : Concepts And Cases / by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajoy Pandit. - 13th ed. - New Delhi : Tata Mc Graw Hill Publishing, 2006. - xxvii, 735 p. : illu. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780070600904

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 381 / ETZ/M

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