Marketing : (Record no. 7934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160707b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070600904 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 381 |
| Book number | ETZ/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Etzel, Michael J. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | Concepts And Cases / |
| Statement of responsibility, etc | by Michael J. Etzel, Bruce J. Walker, William J. Stanton and Ajoy Pandit. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Tata Mc Graw Hill Publishing, |
| Year of publication | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 735 p. : |
| Other physical details(ill.) | illu. ; |
| Dimensions(size) | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Bruce J. |
| Personal name | Stanton, William J. |
| Personal name | Pandit, Ajoy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Gratis Book |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | Not Lost | not damaged | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 07/07/2016 | 658 ETZ/M | GB583 | 07/07/2016 | Gratis Book |