Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden.
Material type: TextPublication details: Los Angeles : SAGE Publishings, 1901.Edition: 3rd edDescription: xiv, 603 p. ; 29 cmISBN:- 9781412980180
- 658.83 22 BEA/H
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Technical Reference Book | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 658.83 BEA/H (Browse shelf(Opens below)) | Available | 7377 |
Total holds: 0
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658.8 PAT/G Global Business:Creating, Performance and Sustaining | 658.802 CAH/L Lifestyle market segmentation / | 658.8270954 BHA/S Superbrands An insight into india's strongest consumer brands | 658.83 BEA/H Handbook of marketing scales : | 658.83 BEL/Q Qualitative consumer and marketing research / | 658.83 CLO/E Essentials of Marketing Research : | 658.83 MAL/M Marketing research : |
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