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Handbook of marketing scales :

Bearden, William O.

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / by William O. Bearden. - 3rd ed. - Los Angeles : SAGE Publishings, 1901. - xiv, 603 p. ; 29 cm.

Include Index

ISBN: 9781412980180

Subjects--Topical Terms:
Marketing research.

Dewey Class. No.: 658.83 / BEA/H

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