| 000 | 00501nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 160523b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780070080317 | ||
| 082 |
_a659.1 _bSHA/A |
||
| 100 |
_aShah, Kruti. _9331 |
||
| 245 |
_aAdvertising & promotion : _ban imc perspective / _cby Kruti Shah and Alen D Souza |
||
| 260 |
_aNew Delhi : _bTMH, _c2009. |
||
| 300 |
_axiv, 987p. : _c24cm |
||
| 500 | _aIncludes Index. | ||
| 650 |
_aAdvertising. _9332 |
||
| 700 |
_aSouza, Alen D. _9333 |
||
| 942 |
_2ddc _cGB _02 |
||
| 999 |
_c7800 _d7800 |
||