| 000 | 00604nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 151218s9999 xx 000 0 und d | ||
| 020 |
_a9781412980180 _c |
||
| 040 |
_aCLIITBBS _cCLIITBBS _dCLIITBBS |
||
| 082 | 0 | 0 |
_a658.83 _222 _bBEA/H |
| 100 | _aBearden, William O. | ||
| 245 | 1 | 0 |
_aHandbook of marketing scales : _bmulti-item measures for marketing and consumer behavior research / _cby William O. Bearden. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSAGE Publishings, _c1901. |
||
| 300 | _axiv, 603 p. ; 29 cm. | ||
| 504 | _aInclude Index | ||
| 650 | _aMarketing research. | ||
| 942 |
_2ddc _cTRB |
||
| 999 |
_c6339 _d6339 |
||