000			00753nam a2200265Ia 4500
008			151216s9999 xx 000 0 und d
020			_a9788131723173
082			_222
082			_a658.83
082			_bMAL/M
100			_aMalhotra, Naresh K.
245			_aMarketing research :
245			_b an applied orientation /
245			_cby Naresh K. Malhotra, S. B. Dash.
250			_a5th ed.
260			_aUpper Saddle River, NJ :
260			_bPearson/Prentice Hall,
260			_c2009.
300			_a859, N31, C122: ill., map ; 29 cm. 1 CD-ROM 4 3/4 in.
504			_aSPSS student version 14.0--CD-ROM.
650			_aMarketing research. ; Marketing research--Methodology.
700			_aDash, S.B
942			_2ddc
942			_cTB
999			_c5437 _d5437