000			01606nam a22002657a 4500
001			9813
003			IN-BhIIT
005			20240213172953.0
008			201223b ||||| |||| 00| 0 eng d
020			_a9781119522188
040			_aIN-BhIIT
041			_aeng
082	0	0	_a302.2 _bMCP/G
100	1		_aMcPhail, Thomas L., _eauthor. _915094
245	1	0	_aGlobal communication : _btheories stakeholders and trends / _cThomas L. McPhail and Steven Phipps
250			_a5th ed.
260			_aHoboken : _bWiley Blackwell, _cc2020.
300			_aix, 311p. ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_a"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
650		0	_aCommunication, International. _915095
650		0	_aCommunication _xInternational cooperation. _915096
700	1		_aPhipps, Steven, _eauthor. _915097
942			_cTRB _01
999			_c11445 _d11445