TY - BOOK AU - Dainton,Marianne AU - Zelley,Elaine D. TI - Applying communication theory for professional life: a practical introduction SN - 9781506315478 U1 - 302.201 KW - KW - Communication KW - Philosophy N1 - Includes bibliographical references (pages 249-267) and index; Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do? ER -