TY  - BOOK
AU  - Mishra, Rojalin 
AU  - Shukla , Asmita 
AU  - Sahu,Naresh Chandra 
TI  - Segmenting Shoppers And Understanding The Impulsive Buying Behavior In E-Tail (with CD)
U1  - 300 
PY  - 2015///
CY  - Bhubaneswar
PB  - IIT
KW  - Online shoppers
KW  - segmentation
KW  - impulsive buying
KW  - latent class analysis
N1  - This book accompanies CD ROM
ER  -