Mishra, Rojalin  <br/><br/>
Segmenting Shoppers And Understanding The Impulsive Buying Behavior In E-Tail (with CD) / 
by Rojalin Mishra, Asmita Shukla and  Naresh Chandra Sahu 
 - Bhubaneswar :  IIT,  2015. 
 - xv,163p.  ill. ;  29 c.m. 
<br/><br/> This book accompanies CD ROM 
<br/><br/><label>Subjects--Topical Terms: </label>--Online shoppers--segmentation--impulsive buying--latent class analysis
<br/><br/><label>Dewey Class. No.: </label>300  / MIS/S