TY  - BOOK
AU  - Bearden, William O.
TI  - Handbook of marketing scales : : multi-item measures for marketing and consumer behavior research / 
SN  - 9781412980180
U1  - 658.83 22
PY  - 1901///
CY  - Los Angeles : 
PB  - SAGE Publishings, 
KW  - Marketing research
N1  - Include Index
ER  -