Bearden, William O. <br/><br/>
Handbook of marketing scales :   multi-item measures for marketing and consumer behavior research /  
by William O. Bearden. 
 - 3rd ed. 
 - Los Angeles :   SAGE Publishings,   1901. 
 - xiv, 603 p. ; 29 cm. 
<br/><br/>Include Index 
<br/><br/><label>ISBN: </label>9781412980180   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / BEA/H