Social marketing / edited by R. Craig Lefebvre. - 6 volumes : illustrations (black and white), maps (black and white) ; 25 cm. - The SAGE library in marketing . - SAGE library of marketing. .

Formerly CIP.

Includes bibliographical references.

Volume I. Social marketing : conceptual frameworks and common ground -- Volume II. Social marketing in the developed world -- Volume III. Social marketing in developing countries -- Volume IV. Social marketing in developing countries (continued) -- Volume V. Applications of social marketing for sustainable behavior and environmental protection -- Volume VI. Social marketing : deepening and expanding the impact.

9781446253113 (set of six volumes) 1446253112 (set of six volumes)

2012935585

GBB2A9673 bnb

016199662 Uk


Social marketing.

658.8 / LEF/S