TY  - BOOK
AU  - Kunreuther,Howard
AU  - Pauly,Mark V.
AU  - McMorrow,Stacey
TI  - Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry 
SN  - 9780521608268
U1  - 368 
PY  - 2013///.
CY  - Cambridge : 
PB  - Cambridge University Press, 
KW  - Risk (Insurance)
KW  - Insurance
KW  - Decision making
KW  - Consumer behavior
KW  - BUSINESS & ECONOMICS / Labor
N1  - Includes bibliographical references (pages 295-307) and indexes
N2  - "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"--
UR  - http://www.loc.gov/catdir/enhancements/fy1210/2012006486-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1210/2012006486-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1210/2012006486-t.html
ER  -