Kunreuther, Howard. <br/><br/>
Insurance and Behavioral Economics :  Improving Decisions in the Most Misunderstood Industry / 
by Howard C. Kunreuther, Mark V. Pauly and Stacey McMorrow. 
 - Cambridge :   Cambridge University Press,   2013.  
 - xii, 329 pages :   illustrations ;   24 cm  
<br/><br/>Includes bibliographical references (pages 295-307) and indexes. 
<br/><br/> "This book examines the behavior of individuals at risk, insurance industry decision makers and policy makers involved in the selling, buying, and regulating of insurance"-- 
<br/><br/><label>ISBN: </label>9780521608268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Risk (Insurance)<br/>Insurance--Decision making.<br/>Consumer behavior.<br/>BUSINESS & ECONOMICS / Labor.
<br/><br/><label>Dewey Class. No.: </label>368  / KUN/I