Nargundkar, Rajendra Marketing research : text and cases / by Rajendra Nargundkar - 4th ed. - New Delhi : McGraw Hill Education (India) Private Ltd., 2019. - xiii, 552 pages ; 24 cm. Includes bibliographical references and index, ISBN: 9789353163389 Subjects--Topical Terms: Marketing Dewey Class. No.: 658.83 / NAR/M