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Applying communication theory for professional life : a practical introduction Marianne Dainton,Elaine D. Zelley,

By: Contributor(s): Material type: TextTextEdition: 4th editionDescription: xv, 272 pages : 24 cmISBN:
  • 9781506315478
Subject(s): DDC classification:
  • 302.201 DAI/A
Contents:
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
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Includes bibliographical references (pages 249-267) and index.

Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.

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