Global communication : theories stakeholders and trends / Thomas L. McPhail and Steven Phipps
Material type: TextLanguage: English Publication details: Hoboken : Wiley Blackwell, c2020.Edition: 5th edDescription: ix, 311p. ; 26 cmISBN:- 9781119522188
- 302.2 MCP/G
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Technical Reference Book | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 302.2 MCP/G (Browse shelf(Opens below)) | Checked out | 11/08/2024 | 9813 |
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302.2 BAT/M Multimodality : foundations research and analysis a problem oriented introduction / | 302.2 BUT/S Soft skills for everyone / | 302.2 GUD/C Cross-cultural and intercultural communication / | 302.2 MCP/G Global communication : theories stakeholders and trends / | 302.2 WAR/C Communication : a critical/cultural introduction / | 302.201 DAI/A Applying communication theory for professional life : | 302.2072 LIN/Q Qualitative communication research methods |
Includes bibliographical references and index.
"This book portrays international communication from differing perspectives - it examines a number of major trends, stakeholders, and global activities, while promoting no particular philosophical or ideological school, whether of the left or the right. Rather, it seeks to provide information about major international trends of a theoretical, cultural, economic, public policy or foreign relations nature. Moreover, in order to provide a framework for understanding the interconnection between the international communication environment and the global economy, Global Communication documents major historical events that connect the two. It also highlights communication industry mergers, acquisitions and the rise of social media that frequently transcend national boundaries"--
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