Entrepreneurship and effective small business management / by Norman M. Scarborough, Presbyterian College, Jeffrey R. Cornwall, Belmont University.
Material type: TextEdition: 11th edDescription: xxvii, 908 p. ; 29 cmISBN:- 9780133506327 (hbk.)
- 0133506320
- 657.9042 23 SCA/E
- HD62.7 .S27 2015
Item type | Current library | Home library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Technical Reference Book | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 657.9042 SCA/E (Browse shelf(Opens below)) | Available | 7472 |
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657.3 ARO/F Financial accounting : fundamentals analysis and reporting / | 657.862 WEL/E Economic evaluations in exploration / | 657.9 BAR/E Entrepreneurship : successfully launching new ventures / | 657.9042 SCA/E Entrepreneurship and effective small business management / | 658 BHO/W Winning Way Learning from Sport for Managers | 658 COL/G Good to great : why some companies make the leap-and others don't / | 658 ETZ/M Marketing : |
Includes bibliographical references and index.
Preface -- Acknowledgments -- The challenge of entrepreneurship -- Entrepreneurs : the driving force behind small business -- Building the business plan : beginning considerations -- Strategic management and the entrepreneur -- Choosing a form of ownership -- Franchising and the entrepreneur -- Buying an existing business -- Conducting a feasibility analysis and crafting a winning business plan -- Building a business plan : financial issues -- Creating a solid financial plan -- Managing cash flow -- Building a business plan : marketing your company -- Building a guerrilla marketing plan -- Creative use of advertising and promotion -- Pricing and credit strategies -- Global marketing strategies -- E-commerce and entrepreneurship -- Putting the business plan to work : sources of funds -- Sources of equity financing -- Sources of debt financing -- Location and layout -- Location,layout,and physical facilities -- Managing a small business : techniques for enhancing profitability -- Supply chain management -- Managing inventory -- Managing people : a company's most -- Valuable resource -- Staffing and leading a growing company -- Legal aspects of small business : succession, ethics,and government regulation -- Management succession and risk management strategies in the family business -- Ethics and social responsibility : doing the right thing -- The legal environment : business law and government -- Regulation -- Appendix: sample business plan : my friends' bookstore -- Cases -- Endnotes -- Index.
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