Marketing research : (Record no. 5437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00753nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151216s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131723173 |
| Classification number | 658.83 |
| Book number | MAL/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research : |
| Sub Title | an applied orientation / |
| Statement of responsibility, etc | by Naresh K. Malhotra, S. B. Dash. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Upper Saddle River, NJ : |
| Name of publisher | Pearson/Prentice Hall, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 859, N31, C122: ill., map ; 29 cm. 1 CD-ROM 4 3/4 in. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | SPSS student version 14.0--CD-ROM. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. ; Marketing research--Methodology. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, S.B |
| Koha item type | Text Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Not withdrawn | Not Lost | not damaged | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 16/12/2015 | 658.83 MAL/M | 3980 | 16/12/2015 | Text Book | |
| Not withdrawn | Not Lost | not damaged | Central Library, IIT Bhubaneswar | Central Library, IIT Bhubaneswar | 16/12/2015 | 658.83 MAL/M | 3981 | 16/12/2015 | Text Book |