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Essentials of Marketing Research :

Clow, Kenneth E.

Essentials of Marketing Research : putting research into practice / by Kenneth E. Clow. - Thousand Oaks : SAGE Publishings, 2014. - xxii, 497 p. : ill. ;

Include Index

ISBN: 9781412991308

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / CLO/E

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